Professional Pyramid
Career Consultancy Firm
overview
Professional Pyramid is a career-consultancy firm offering a multitude of services to its clients such as entry-level professionals and top-level executives.
Some of its services include CV Rebranding, LinkedIn Optimization, Job Search Consultation, etc.
areas covered
- Web Design
- Full-stack Development
- Email campaigns integration
- Search Engine Optimization (SEO)
- Web Hosting (frontend/backend)
Design
research
After the massive success of version 1 (1st iteration of the website), that raked in 10,000+ unique visitors per month, the plan was to serve exactly what the visitors were looking for in the next iteration, version 2 (V2).
V2 has been redesigned from scratch with a dual primary purpose. To provide jobseekers with extensive details regarding each service and package that will lead to a more satisfactory purchase and to assist them in their job search by providing a free and powerful platform to search, filter, and apply for jobs.
fonts used
Montserrat
color palette
Development
third-party integrations
The website has been integrated with the following third-party services:
- Strapi CMS: It is a popular open-source headless CMS, designed for easy content management and customization. It automatically generates robust REST APIs for each content type, offering features like filtering, sorting, and role-based access control. This made it a great choice based on what we were aiming for.
- Active Campaign: A cloud-based marketing automation platform focused on email marketing, Active Campaign helps with automating campaigns, managing contacts, and creating personalized customer journeys. It’s widely used for nurturing leads and improving engagement.
- Stripe: A leading online payment processing platform; Stripe allows businesses to accept payments, manage subscriptions, and handle transactions globally. In our case, it is used to accept payments for single-purchase services and subscriptions.
- Resend: It is a super-handy email API platform that facilitates the delivery of transactional and marketing emails, commonly used throughout the onboarding process.
- Microsoft Clarity: A user behavior analytics tool that provides session recordings, heatmaps, and insights to help optimize website performance. It’s commonly used to identify user pain points and improve UX without impacting site speed.
- Amazon Web Services (S3): A scalable object storage service used to store and retrieve data from anywhere. It's widely used for backups, static website hosting, and serving media or application assets, offering high durability, availability, and security.
- Vercel: A cloud platform providing easy deployment and hosting for modern web apps and static sites; Vercel offers seamless integration, automatic scaling, and fast global CDN delivery for optimal performance.
- Railway: A cloud platform that simplifies deploying, managing, and scaling applications and databases; Railway was used for version 1 of the website and caused us no issues. It goes without saying, we've availed of their services for version 2 as well!
technologies used
